One of the interesting parts of my job is that I’m expected to “think ahead”. One of my favorite things to ask myself in this role is, “What could go wrong?” Not surprisingly, my education helps frame this examination–a broad understanding of issues makes it easier for one to understand the actors at play. And of course, even those with strong academic backgrounds in a subject still make stupid mistakes. But one really bad mistake was recently written about in the Washington Post.

Call me crazy on this one, but there are some big corporate names included as victims of this one–doesn’t anybody think about the implications of their actions? Haven’t we all gotten E-mails that have “do not reply” addresses or E-mails where somebody hits “reply all” by mistake? Put them together and you have this! This has got to be one of the best tactical-media-projects-that-should-have-been of all time!